Beauty

Aeropostale Launch at Amazon India Fashion Week AW’16

The latest season of Amazon India Fashion Week, i.e. Autumn Winter 2016 saw a lot of new associations and collaborations. One such esteemed and much applauded collab was the launch of everyone’s favorite casual and accessible apparel brand around the world, all the way from New York- Aeropostale, on amazon.in. After sucessfully opening its first store in the heart of the country, Delhi, the brand decided to spread across by venturing into Indian e-commerce sector with the country’s most celebrated e-commerce giant, Amazon. This fun launch event took place on the Day4 of this one of a kind fashion extravaganza and was welcomed by sudden torrential rain. In spite of the bummer weather, India’s best fashion bloggers and influencers gathered together amidst the who’s who of the Indian Fashion scene to witness the debut of Aeropostale on Amazon Fasion at the Amazon India Lounge, at Jawahar Lal Nehru Stadium.week. The event was successfully conducted by Amazon Fashion Style Director- Narendra Kumar Ahmed, who is a legend in his own right. Anyone who knows anything about fashion in India would know this man and his contribution in the modern Indian fashion and textile industry. He not only unveiled the brand with us, bloggers, in a fun Q&A session, but also interviewed a couple of us and posed for the shutterbugs. I was fortunately one of the three( takes a bow). Here are some fun pictures from the launch event

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