Last fall, a video of a hair-straightening brush in action went viral on Facebook. It’s since been viewed over 88 million times. The Israel-based Rabi worked with her father to create Dafni. The idea for a brush that could straighten hair first came to her in 2012, when she was a 24-year-old engineering student at Tel Aviv University in Israel.
I was impressed by the brush when I used it.When I tried Dafni for the first time I wasn’t aware that it could literally brush through my locks — I used it more like a straighter instead of touching it directly to the roots of our hair — but I’ve since been using it more than once a week. It takes less than Ten minutes to straighten hair, and that’s including the 45 seconds the brush takes to heat up. It’s my only travel hair- styling tool.
I also received some helpful pointers from all the youtube Dafni brush reviews. In addition to letting the brush start at my scalp so I don’t have any curl at the roots, I figured it works best if hold ends with my hands to “finish” the hair. By cupping the hot hair in my hand, it gives a slight curl to the ends.
Priced at INR 15,000 for the standard brush and INR 9,000 for the travel, which according to me is too steep. But if you love your mane it’s not a big number.
I absolutely love it and recommend it to people with coarse, curly/wavy and tough to style hair. It’s a revolution all product and a blessing for people on the go!
Rabi started using a straightener to try and tame her naturally curly hair, but due to the humidity in Israel, she would have to wake up 20 minutes earlier than normal to get ready in the morning.Rabi was an engineering student and her father was an engineer. They put their heads together to develop the Dafni — but didn’t realize it would take five prototypes and four years for the product to come to market.”It’s a hard thing for a family to take an idea and put a production line on it,” Rabi says. “We thought to ourselves it was going to take six months, or 12 months — we had no idea it was going to take so long.”
These days, Dafni is still very much a family-run operation: The brush was named after Rabi’s sister and everyone from her husband to her mother are involved with the product. Even her two-year-old daughter knows how Dafni works.As for the science behind Dafni, it’s not unlike a hot comb in that it heats up and then can be run through your hair to straighten it. The big difference: Dafni is a brush with a wider surface area, which helps to dissipate the heat more effectively.
The other major difference, of course, is how much engineering went into this
Not only does the brush have springs underneath each bristle so that it feels comfortable on your scalp, but it uses a special, custom-made material that heats up to a temperature that allows you to straighten your hair without damaging it.
“Our copycats use silicone for the brush,” Rabi says. “Can you imagine silicone running through your hair? Not only would it tear up the hair, but it would burn your scalp.”
The amount of care and science that has gone into creating the brush has paid off with incredible reviews Many women are shocked at how well it works, while other users love it in spite of the $300 price tag that people were originally charged for the brush.
Now, with orders coming in from all over the world, the 28-year-old mother of two is thinking about updates to the brush, a cleaning product for Dafni, and future inventions.